Privacy Policy

Last Updated and Effective as of: May 26, 2009

This privacy policy (“Privacy Policy”) of Cateye Publishing & Consulting, LLC (“Company”, “we” or “us”) covers the collection, use, and disclosure of personal information that may be collected by the Company anytime you interact with the Company, such as when you visit our website, when you purchase the Company's products and services online, or when you call our sales or support associates.

Please take a moment to carefully read the following to learn more about our information practices, including what type of information is gathered, how the information is used and for what purposes, to whom we disclose the information, and how we safeguard your personal information. Your privacy is a priority at the Company, and we go to great lengths to protect it.

The Company provides (a) the cateyepublishing.com website, (b) the download and sale of electronic books (“eBooks”), (c) the download and use of software for the delivery of eBooks, (“Software”), and (d) all of the services, features, functions and promotions associated with or offered in connection with the website, eBooks, Software as well as all related operations and activities (collectively referred to hereinafter as the “Website“) In order to use the Website, such as to register, download Software, purchase eBooks, or to receive promotional or marketing communications that may be available through any of our Website, it may be necessary for you to provide personally identifiable information, including, without limitation, your email address, name, mailing and/or billing address, telephone or mobile number, credit card number, expiration date and other security/identification information (“personal information”) or other information. If you choose not to provide such personal information or other information, you may not be able to do some or all of these things.

1. Reasons the Company Collects Personal Information

We collect your personal information because it helps us deliver a superior level of customer service. It enables us to give you convenient access to our products and services and focus on categories of greatest interest to you. In addition, your personal information helps us keep you posted on the latest product announcements, special offers, and events that you might like to hear about.

If you do not want the Company to keep you up to date with our news and the latest information on products and services click cateyepublishing.com and update your personal contact information and preferences.

2. Information the Company Collects and How the Information May be Used

There are a number of situations in which your personal information may help us give you better products. For example:

1. We may ask for your personal information when you're discussing a service issue on the phone with an associate, participating in an online survey, registering your products, or purchasing a product.
2. When you interact with the Company, we may collect personal information relevant to the situation, such as your name, mailing address, phone number, email address, and contact preferences; your credit card information and information about the Company products you own; and information relating to a support or service issue.
3. We also collect information for market research purposes to gain a better understanding of our customers and thus provide more valuable service.
4. We collect information regarding customer activities on our websites. This helps us to determine how best to provide useful information to customers and to understand which parts of our websites, products, and Internet services are of most interest to them.
5. We may use personal information to provide products that you have requested as well as for auditing, research, and analysis to improve our products.
6. We are required to provide reports, without providing any personal information, to our licensors and owners of the eBooks or content available on the Website, related to downloads, transfers, viewing and other information related to user activity, among other things, to ensure proper royalty payments by us to our licensors and content rights holders.

This information may be shared with third parties or in special circumstances as described elsewhere in this policy.

3. Your Online User ID and Related Information

Our Website allows you to create a “User ID” based on your personal information. This convenient service saves you time and allows for easier use of our Website. In order to create your User ID you will need to create a personal profile by providing your name, phone number, email address, and in some cases your mailing address or a credit card number. The system saves the information in your personal profile. You can then use your User ID when performing various activities relating to our Website and the products and services you purchase from the Company.

4. Credit Card Information

You must provide your credit card or other payment account information to obtain goods, content, products, memberships or services that require payment. We verify the validity of that information and use it only for credit and payment purposes. This account information (account number, expiration date and account security number) is only shared by us with third parties as necessary to authenticate and process your payments. Credit card information you submit during the registration process is handled over secure, encrypted connections; however, no Internet or wireless transmissions are completely secure and we cannot and do not guarantee that unauthorized access will never occur.

5. Publicly Displayed Information

If you use a bulletin board or chat room on our Website or request that a review, rating or posting created by you regarding available products (collectively a “Review”) be posted on the Website, you should be aware that any information you share is visible to other users and the general public. Posting anything on our Website is entirely voluntary and we have no obligation to you, nor will you receive anything from us for any submission. The Company is not responsible for the personally identifiable information you choose to submit in these forums or in a Review. We reserve the right to post any and all information you provide with your posting or Review (which may include, but may not be limited to, your User ID, first and last name, email address and location) and to remove, rate or edit it. Please note that if your name or city of residence or any other information you provide is posted as described above and you change your name or city of residence or any other information you previously provided to us, we cannot and do not guarantee that such information will also be updated in any prior postings.

IMPORTANT: Personally identifiable information you submit to one of these forums or in a Review is visible to other users and the general public and can be read, collected, or used by other individuals whether or not they have registered with the Website.

6. When the Company Discloses Your Information

The Company takes your privacy very seriously. The Company does not sell or rent your contact information to other marketers.

There are also times when it may be advantageous for the Company to make certain personal information about you available to companies that the Company has a strategic relationship with or that perform work for the Company to provide products and services to you on our behalf. These companies may help us process information, extend credit, fulfill customer orders, deliver products to you, manage and enhance customer data, provide customer service, assess your interest in our products and services, or conduct customer research or satisfaction surveys. In such situation these companies are prohibited from using your personal information for any unauthorized purposes and are also obligated to protect your information in accordance with the Company's policies, except if we inform you otherwise at the time of collection. Without such information being made available, it would be difficult for you to purchase products, have products delivered to you, receive customer service, provide us feedback to improve our products and services, or access certain services, offers, and content on our website.

The Company may take the personal information we receive from individuals responding to our customer surveys and combine (or aggregate) it with the responses of other customers we may have, to create broader, generic responses to the survey questions (such as gender, age, residence, hobbies, education, employment, industry sector, or other demographic information). The Company then uses the aggregated information to improve the quality of its services to you, and to develop new services and products. This aggregated non-personally identifying information may be shared with third parties.

We also reserve the right to disclose your personal information for any reason if, in our sole discretion, we believe that it is reasonable to do so, including providing information to credit agencies, collection agencies, merchant database agencies, law enforcement, in relation to any litigation or to satisfy any laws, such as the Electronic Communications Privacy Act, the Child Online Privacy Act, regulations, or governmental or legal requests for such information. We may also disclose personal information that is necessary to identify, contact, or bring legal action against someone who may be violating our contracts, policies and procedures. Finally we may also disclose information about you if we determine that for national security, law enforcement, or other issues of public importance, disclosure is necessary.

7. How the Company Protects Your Personal Information

The Company takes reasonable commercial precautions including administrative, technical, and physical measures to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction. For example, our websites use Secure Sockets Layer (SSL) encryption on all web pages where personal information is required and you must use an SSL-enabled browser to make online purchases in order to protect the confidentiality of your personal and credit card information while it's transmitted over the Internet. You can help us by also taking precautions to protect your personal data when you are on the Internet. Change your passwords often using a combination of letters and numbers, and make sure you use a secure web browser.

While we make every effort to ensure the integrity and security of our network and systems, we cannot and do not guarantee that unauthorized access will never occur or that any communications over the Internet, telephone, wireless or other communications means will be uninterrupted, error free or not intercepted by others improperly and without authorization.

8. Integrity of Your Personal Information

The Company has safeguards in place to keep your personal information accurate, complete, and up to date for the purposes for which it is used. You always have the right to access and correct the personal information you have provided and can help us ensure that your contact information and preferences are accurate, complete, and up to date by checking at cateyepublishing.com. In addition, you can request a copy of your personal information, your product registration history, and your interactions with our sales and support agents by contacting us at cateyepublishing@aol.com.

9. Privacy of Children

Protecting children's privacy is especially important to us. The Company recognizes that parents, guardians, or other adults often purchase our products for family use, including use by minors. We do not knowingly collect personal information from children under the age of 13 for marketing purposes, but because some information is collected electronically, it can appear to be the personal information of the Company purchaser of the product, and will be treated as such by this privacy policy. If a child under the age of 13 submits personal information to the Company and we learn that that personal information is the information of a child under the age of 13, we will attempt to delete the information as soon as possible. It is our policy to comply with the Children's Online Privacy Protection Act of 1998 and all other applicable laws. Therefore we restrict our Website to persons 18 years or older.

YOU MUST BE EIGHTEEN (18) YEARS OR OLDER TO ACCESS THE COMPANY'S WEBSITE. IF YOU ARE UNDER EIGHTEEN YEARS OF AGE, YOU ARE NOT PERMITTED TO ACCESS THE COMPANY'S WEBSITE FOR ANY REASON. DUE TO THE AGE RESTRICTIONS FOR USE OF THIS WEBSITE, NO INFORMATION OBTAINED BY THIS WEBSITE FALLS WITHIN THE CHILDREN'S ONLINE PRIVACY PROTECTION ACT OF 1998 AND IS NOT MONITORED AS DOING SO.

10. Cookies and Other Technologies

As is standard practice on many corporate websites, our Website uses “cookies” and other technologies to help us understand which parts of our Website is the most popular, where our visitors are going, and how much time they spend there. We also use cookies and other technologies to make sure that our online advertising is bringing customers to our products and services. We use cookies and other technologies to study traffic patterns on our Website, to make it even more rewarding as well as to study the effectiveness of our customer communications. And we use cookies to customize your experience and provide greater convenience each time you interact with us.

If, however, you prefer not to enable cookies, please go to cateyepublishing.com, which explains step by step how you can disable cookies. Please note that certain features of our Website will not be available once cookies are disabled.

As is true of most websites, we gather certain information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users' movements around the site and to gather demographic information about our user base as a whole. The Company will not use the information collected to market directly to that person.

In some of our email messages we use a “click-through URL” linked to content on our Website. When customers click one of these URLs, they pass through our web server before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked simply avoid clicking text or graphic links in the email.

In addition we use pixel tags-tiny graphic images-to tell us what parts of our Website customers have visited or to measure the effectiveness of searches customers perform on our site. Pixel tags also enable us to send email messages in a format customers can read. And they tell us whether emails have been opened to ensure that we're sending only messages that are of interest to our customers. We may use this information to reduce or eliminate messages sent to a customer. We store all of this information in a secure database located in CatEye Publishing Headquarters Office in the United States.

11. Commitment to Your Privacy

As we said, the Company takes protecting your privacy very seriously. To make sure your personal information is secure we communicate these guidelines to our employees and strictly enforce privacy safeguards within the company.

12. Links to Sites of Other Companies

Our Website may have links to the sites of other companies. Other websites may also reference, advertise, or link to our Website. We do not endorse or sponsor other websites, are not responsible for the privacy policies, practices or content of such websites, expressly disclaim any statements or assertions made on such websites, and deny all liability associated with your use of, and the content on, such other websites. We encourage you to learn about the privacy policies of those other websites.

13. Further Questions Regarding Privacy

If you have questions or concerns about the Company's Privacy Policy or data processing, please contact us at cateyepublishing@aol.com.

If you do not want the Company to keep you up to date with Company news and the latest information on products and services click cateyepublishing.com and update your personal contact information and preferences. Naturally, if you notify us that you do not want us to use your information for a particular purpose, we will not do so.

14. Updates to Privacy Policy

The Company reserves the right to revise, amend, or modify this policy at any time and in any manner. When we change the policy in a material way a notice will be posted on our Website along with the updated privacy policy. Your use of our Website and any other services provided by the Company after such changes are implemented constitutes your acknowledgement and acceptance of these changes. Please consult this privacy statement prior to every use for any changes.

15. Notice of Compliance to California Residents

California law requires that we provide you with a summary of your privacy rights under the California Online Privacy Protection Act (“California Act”) and the California Business and Professions Code. As required by the California Act, this privacy policy identifies the categories of personally identifiable information that we collect through our Website about individual consumers who use or visit our Website and the categories of third-party persons or entities with whom such personally identifiable information may be shared.

Depending on the visitor's activity at our Website, certain “personally identifiable information” (as that term is defined in the California Act) may be collected, in addition to information set forth in other sections of this document. For purposes of the California Act, the term “personally identifiable information“ means individually identifiable information about an individual consumer collected online by us from an individual and maintained by us in an accessible form, and may include any of the following:

1. A first and last name.
2. A home or other physical address, including street name and name of a city or town.
3. An e-mail address.
4. A telephone number.
5. other identifier that permits the physical or online contacting of a specific individual.
6. Information concerning a user that the Website collects online from the user, and maintains in personally identifiable form, in combination with an identifier described within this privacy policy.

See Section 8 above entitled “Integrity of Your Personal Information“ for a description of the process maintained by the Company for an individual consumer who uses or visits our Website to review and request changes to any of his or her personally identifiable information that is collected through our Website.

See Section 15 above entitled “Updates to Privacy Policy” for a description of the process by which the Company notifies consumers who use or visit our Website of material changes to the Company's privacy policy. The effective date of this privacy policy is also included at the top of this page.

16. Mergers, Acquisitions and Transfers

By using our Website you will be deemed to have consented to the transfer, disclosure and use of any personal information or other information about you obtained by us and governed by this Privacy Policy by our successors or assigns, including any assignment, transfer, sale or license of all, or any portion of, our rights to the Website. Your continued use of the Website on or after the effective date of any such assignment, transfer, sale or license will be deemed your consent and agreement to be bound by all the terms and conditions and privacy policy of the subsequent owner, operator, successor or assign.